Our VISION is of an Africa where rural people live with dignity, work towards prosperity, and have hope for the future.

Restore Dignity. Build Prosperity. Create Hope.

InvestRural is a South African initiative committed to improving the livelihoods of rural people. Conceived by some of South Africa’s top business people and endorsed by the National House of Traditional and Khoi-San Leaders, it is a culmination of business expertise, a passion for humankind, and a love for this unique yet careworn country.

What We Do?

Our Work

Bring together Agents of Change

We bring together Traditional Communities with those who have the capacity, expertise and resources to drive social and economic development. Our aim is to redirect the attention of all stakeholders towards the needs and opportunities in rural areas.

Promote Rural Investment​

There is a vast, untapped market for investment in rural communities. We work with traditional communities and other stakeholders to identify high potential sectors, create the conditions needed to enable development, and translate rural challenges into investible opportunities.

Infrastructure Needs

Infrastructure Needs

Rural areas were excluded from investment during apartheid and continue to battle weak infrastructure and underdevelopment. InvestRural tackles this backlog by transforming infrastructure challenges into investible opportunities.

Community Interventions

Community Interventions

Sustained rural development requires a holistic approach. Investments in infrastructure and the economy must be accompanied by interventions to improve healthcare and education, deliver financial services and strengthen rural households.

Rural Economy

Rural Economy

InvestRural identifies areas with the greatest potential to attract investment, spur rural enterprise and support job creation. From agriculture to manufacturing, rural enterprise to tourism – our aim is to realise the untapped potential in rural economies.