Innovations

Support for Rural Retailers
Rural retailers will have access to a range of support - from training, to business management, and the ability to purchase goods collectively at a lower price. The aim is to build competitiveness and innovation in the rural retail system.

InvestRural Loyalty Program
Coming Soon - The InvestRural Loyalty Program will reward consumers for shopping in their community. It will build retail collectives so that shop owners can buy in bulk at lower prices. And it will generate revenue for reinvestment in participating communities.


Community Fundraising Program
Coming Soon – The InvestRural Community Fundraising Program gives South Africans a way to support rural development when they shop at affiliated partners. For every Rand spent, a percentage will be donated to InvestRural initiatives.

Access To The Vast Rural Market
The rural retail market is both vast and untapped, with consumers travelling long distances to purchase the goods they need. InvestRural provides retail entrepreneurs access to this market, assuming that their innovations drive rural economic development and job creation.